We spent a decade helping hotels price smarter.
Then we went to play golf.
About TeeMetrics
Why we exists.
We’ve led commercial strategy for properties flying flags from Hilton, Marriott, Hyatt, IHG, Wyndham, Choice, and Best Western. through to independent boutiques. Not as consultants who parachute in with frameworks. As operators who owned the numbers, managed the channels, set the rates, and yielded inventory to protect revenue when demand called for it. We were accountable for the results.
Along the way, we learned something that most people in hospitality already know but rarely say plainly: the difference between a hotel that prices well and one that doesn’t isn’t talent or effort. It’s information. The right data, read correctly, at the right moment.
The moment the question became obvious.
Before building TeeMetrics, we ran commercial strategy for a cluster of independent hotels in Manhattan, properties sitting in the middle of one of the most demand compressed markets in the world. New Year’s Eve with Times Square out the window. UN General Assembly week. Events that stack demand in ways that make every decision matter.
We learned to read those markets the way a pilot reads instruments, continuously, forward-looking, calibrated against what the competition was doing in real time. We’d optimize rates more multiple times per day for the same inventory depending on the day, the event, the booking window, and the comp set’s behavior. Not because we were smarter. Because we had the data to act on.
Then we’d go play golf on a Saturday morning in Texas, 95 degrees by 8am, and pay the same rate as the 11am slot. Same price whether we were a solo or a foursome. No adjustment for how far out we booked, or how full the sheet was running.
The course had perishable inventory, variable demand, and multiple channels pulling in different directions — the exact same problem hotels solved thirty years ago. But none of the tools existed. The operators weren’t doing anything wrong. They just didn’t have what the hotel industry takes for granted.
That’s why TeeMetrics exists.
WHAT WE’VE WORKED ACROSS
HILTON | MARRIOTT | HYATT | IHG | INDEPENDENTS
400+ hotels. $1.5B in annual room revenue. Across revenue management, pricing strategy, yield optimization, digital marketing, OTA optimization, direct channel strategy, and commercial technology spanning 40+ systems.
WHAT WE BELIEVE
1
Context turns data into decisions.
Knowing your rate is $65 only matters if you know your comp set averaged $78 this morning and two nearby courses are already filling their Saturday slots. A number without a benchmark is just a number.
2
Rate is only half the story.
A twosome in a foursome slot is 50% utilization. No rate change recovers that revenue once the round plays. Slot composition matters as much as price — and most courses have no visibility into it.
3
Distribution channels deserve a clear eyed look.
Third party platforms have real value. They drive volume and fill gaps. But without independent data on how your market performs across channels, it’s hard to know whether your current mix is working for you or against you.
4
Golf operators deserve the same tools hotels have.
The courses we’re building for are run by smart, experienced people making do with inadequate intelligence. TeeMetrics doesn’t make their jobs more complicated. It makes the right decision more obvious.
We monitor your competitive set across every major booking channel, every 12 minutes, no integrations required, live within 24 hours. If you’ve ever made a rate decision and wondered whether you got it right, we built this for you.
See what we see about your market